Accelerate & Grow Your Small Business With Inbound Marketing
In today’s business world, growth doesn’t just happen. CEOs of large companies and small business owners are constantly seeking and demanding the ability to effectively measure the impact to which spending on marketing contributes to drive top-line growth. Top-line growth is all about customers and sales, and marketers are under enormous pressure to “show a return” on acquiring new customers, customer loyalty and customer retention.
Marketers that do not use a inbound marketing automation solution often struggle to measure the effectiveness of their marketing campaigns due to the lack of data integration and the complexity of managing multiple disjointed technologies. To demonstrate real ROI on digital marketing campaigns, it requires developing new predictable processes based on benchmarks and proven models, combined with smarter sales and marketing strategies to grow sales and accelerate business growth.
Solution: Inbound Marketing
Inbound Marketing is a cost-effective and prospect-friendly marketing strategy that allows your target market to find you. Traditionally in the past, most marketers only had Outbound Marketing tactics such as cold calls, direct mail, pop-up ads, and email spam to push their messages in front of prospects; however, digital inbound marketing strategies have opened an entire new world for brands to generate leads and deepen the relationship with prospects along the sales funnel from beginning to end.
Increases in the use of online search and social media have meant less emphasis on outbound techniques and more focus on meeting the prospect where they are – which is online. Whether it’s via a PC, laptop, mobile phone, or tablet, over 90% of today’s consumers start their search for a desired product or service online by doing an online search.
The Inbound Marketing cycle starts with creating content that is relevant, valuable, and interesting to your target audience. Before you start creating content, make sure your team takes the time to build out the buyer personas of your current and prospective customers. Next, you’ll want to leverage your buyer persona profiles to create remarkable and relevant content in landing pages, blogs, e-books, videos, webinars, social media posts, infographics, podcasts, e-newsletters, and much more. Here is a great infographic that illustrates the benefits of how you can grow your business with inbound marketing.
Whether your business goal is to get more quality leads, improve close rates or reduce the average cost of new customer acquisition. Inbound marketing is the perfect solution to stimulate and accelerate business growth. To learn more about having marketing efforts that produce top-line sales and customer growth, we invite you to speak to one of our inbound marketing specialists – Get An Free Inbound Marketing Assessment Today!
What are your thoughts on how inbound marketing promotes business growth? Let us know in the comments section below.