Client Success Story
Head Start Enrollment Turnaround: From Crisis to Waitlist in 30 Days
How St. Vincent de Paul of Baltimore saved $180,000 in grant funding by deploying a rapid-response digital recruitment campaign.
$180k
Funding Saved
20
New Students
30
Days
The Challenge: 30 Days to Fill Seats
St. Vincent de Paul of Baltimore faced a critical challenge: significant enrollment gaps across multiple centers threatening the organization’s federal funding.
The obstacles were significant:
- Low lead gen: Website wasn't converting visitors.
- Limited infrastructure: No automation or tracking.
- Lack of awareness: Parents misunderstood eligibility.
⚠️ The Stakes Were High
They had 30 days to fill seats or risk losing $180,000+ in annual grant dollars.
- 📉 Federal funding cuts
- 🛑 Classroom staffing disruptions
- 👨👩👧👦 Families losing critical services
The Solution: Rapid-Response Recruitment
Aiden Marketing deployed a targeted, multi-channel Winter Open House Recruitment Campaign designed to build trust, simplify enrollment, and reach qualified families quickly.
🎯
Targeted Social Advertising
13 customized ads segmented by demographic and zip code to reach families most likely to qualify.
📝
Content Strategy
Educational blogs and visual storytelling designed to overcome misconceptions and build parent confidence.
⚡
Inbound Automation
Implemented email nurturing, optimized landing pages, and instant lead routing to staff.
The Results: Crisis Averted
In just 30 days, the enrollment gap was closed and funding was secured.
20
New Enrollments (30 Days)
48
Qualified Leads Added
36k+
Ad Impressions
3x
Increase in Web Engagement
"Aiden Marketing generated 20 enrollments and 48 interested families in just 30 days. We exceeded our goals, protected our funding, and strengthened our connection to the community."
— Michelle Boyle, Director of Marketing & Fundraising
The Breakdown
Before Aiden
- ❌ Minimal website leads
- ❌ Parents unaware of value
- ❌ No analytics or tracking
- ❌ Enrollment gaps threatening funding
After Aiden
- ✅ 20 confirmed enrollments
- ✅ 36,000+ brand impressions
- ✅ Waitlist established
- ✅ $180,000+ funding secured
Facing an Enrollment Gap?
With the right strategy and tools, you can drive enrollments fast and protect your funding.
Book Your Strategy Call