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Client Success Story

Head Start Enrollment Turnaround: From Crisis to Waitlist in 30 Days

How St. Vincent de Paul of Baltimore saved $180,000 in grant funding by deploying a rapid-response digital recruitment campaign.

$180k Funding Saved
20 New Students
30 Days
SVDP Team

The Challenge: 30 Days to Fill Seats

St. Vincent de Paul of Baltimore faced a critical challenge: significant enrollment gaps across multiple centers threatening the organization’s federal funding.

The obstacles were significant:

  • Low lead gen: Website wasn't converting visitors.
  • Limited infrastructure: No automation or tracking.
  • Lack of awareness: Parents misunderstood eligibility.
⚠️ The Stakes Were High

They had 30 days to fill seats or risk losing $180,000+ in annual grant dollars.

  • 📉 Federal funding cuts
  • 🛑 Classroom staffing disruptions
  • 👨‍👩‍👧‍👦 Families losing critical services

The Solution: Rapid-Response Recruitment

Aiden Marketing deployed a targeted, multi-channel Winter Open House Recruitment Campaign designed to build trust, simplify enrollment, and reach qualified families quickly.

🎯

Targeted Social Advertising

13 customized ads segmented by demographic and zip code to reach families most likely to qualify.

📝

Content Strategy

Educational blogs and visual storytelling designed to overcome misconceptions and build parent confidence.

Inbound Automation

Implemented email nurturing, optimized landing pages, and instant lead routing to staff.

The Results: Crisis Averted

In just 30 days, the enrollment gap was closed and funding was secured.

20 New Enrollments (30 Days)
48 Qualified Leads Added
36k+ Ad Impressions
3x Increase in Web Engagement

"Aiden Marketing generated 20 enrollments and 48 interested families in just 30 days. We exceeded our goals, protected our funding, and strengthened our connection to the community."

— Michelle Boyle, Director of Marketing & Fundraising

The Breakdown

Before Aiden

  • ❌ Minimal website leads
  • ❌ Parents unaware of value
  • ❌ No analytics or tracking
  • ❌ Enrollment gaps threatening funding

After Aiden

  • ✅ 20 confirmed enrollments
  • ✅ 36,000+ brand impressions
  • ✅ Waitlist established
  • ✅ $180,000+ funding secured

Facing an Enrollment Gap?

With the right strategy and tools, you can drive enrollments fast and protect your funding.

Book Your Strategy Call