Aiden Marketing is a strategic partner dedicated to helping nonprofits achieve their missions and goals. Our Campaign Implementation and management service offers a strategic approach to improve marketing performance and fundraising productivity without adding staff. We provide a flexible, affordable, low-risk, short-term solution to run your marketing while you learn and get trained along the way.
Scalable solutions for sustainable growth.
Grow your impact without outgrowing your marketing. Our solutions scale with you, ensuring you can effectively engage supporters at every stage.
Strategic Planning
We’ll collaborate with you to develop a comprehensive marketing strategy that outlines your objectives, target audiences, key messages, and tactical approach.
Strategic Planning Process
Our strategic planning process encompasses three key stages:
- Strategy Analysis
- Strategy Design
- Strategy Implementation
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Data Integration
We’ll help you integrate and organize your data, ensuring that you have the insights you need to make informed decisions and personalize your outreach.
Data Integration Process
Streamline your efforts with a centralized platform.
- Centralized View Of Information
- Targeted Outreach Campaigns
- Targeting and Segmenting
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Acquisition Strategy
We’ll develop and implement strategies to attract new donors and supporters, utilizing a mix of digital and traditional channels.
Acquisition Process
Data integration is at the heart of our process, and it involves these key stages:
- Outreach and Visibility
- Data Management
- Engagement Campaigns
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Experience Strategy
We’ll work with you to create meaningful and impactful experiences that foster loyalty, encourage repeat giving, and inspire advocacy.
Experience Process
Segment interests behaviors and giving history to personalized communications.
- Donor Loyalty
- Improved Fundraising
- Donor Relationships
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Marketing Analytics
We’ll track and measure your marketing results, providing you with actionable insights that you can use to optimize your campaigns.
Marketing Analytics Process
Our data integration method encompasses three key stages:
- Strategy Analysis
- Strategy Design
- Strategy Implementation
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Campaign Implementation
Streamline your marketing, optimize efficiency, and deliver measurable results, allowing you to focus on what truly matters: your mission.
Campaign Implementation Process
Our integrated approach to develop and launch impactful campaigns.
- Strategic Planning
- Campaign Design
- Data-Driven Research
Our Core Competencies
Our team develops a complete donor strategy including targeted content and tactics for every step of the donor’s journey, creating a seamless and personalized experience for long-term engagement.
Awareness: Increase awareness through content marketing, social media, public relations, search engine optimization (SEO), and paid advertising campaigns.
Consideration: Utilize targeted email campaigns, personalized landing pages, compelling storytelling, and social proof to encourage potential donors to support your cause.
Conversion: Optimize donation forms, offer mobile-friendly giving and recurring donation options, and provide clear calls to action to simplify the donation process for supporters.
Retention: Foster lasting relationships with donors through personalized thank-you messages, impact reports, ongoing engagement opportunities, and stewardship programs.
Advocacy: Empower donors to become advocates through peer-to-peer fundraising campaigns, social media sharing, volunteer opportunities, and ambassador programs.
Empowering Families Through Head Start Enrollment
The outreach campaign resulted in 20 Head Start enrollments and 48 potential enrollments in 30 days.
Polished Pebbles Girls Mentoring Program
Website Redesign, SEO, and Social Media Management has led to a notable increase in visibility, reach, and donor engagement.
Recent blogs
February 3, 20251
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