Outsourcing your marketing management duties is a big commitment. With Aiden Marketing, you’re never in it alone. No hidden costs, no promises we can’t keep — just the insight and reliable guidance you need to make managing marketing resources issues more effective. We make the client relationship less about gut-feelings or best guesses and more about people, coming together in a strategic approach to securing the funding needed to make a real impact.
Research and Data Analytics:
Let’s talk long-term: where do you want your organization to be five years from now? Ten years from now?
Once we’ve gotten to know you and determined the particular value and experiences your organization will deliver to a select set of supporters over the next 12-18 months, we’ll develop a campaign implementation-ready roadmap to help you become the organization you want to be and the capabilities you will need to get there.
- Supporter profile
- Supporter segmentation
- Journey mapping
- Value messaging and positioning
- Competitive analysis
- Service/Program campaigns
- Content strategy
- Data Integration Strategy
- Acquisition Strategy
- Experience Strategy
- Analytics & Reporting Strategy
Campaign Design
We develop a detailed plan and timeline for your campaign, ensuring smooth implementation. Our team crafts engaging messages that resonate with donors. We also assess your current donor communications and prepare tailored cases for giving, along with comprehensive communication plans and schedules. We understand how technology and data work hand in hand in creating effective marketing systems that enhance supporter engagement and streamline efforts. It improves insights into supporter behavior, boosting campaign outcomes. By aligning marketing with fundraising, organizations can drive growth and improve performance.
- Central marketing database for storing and analyzing donor and supporter data
- Engagement marketing engine for managing and automating marketing processes
- Analytics engine for measuring and optimizing marketing effectiveness
- Marketing technology stack (MarTech stack) for integrating various existing marketing tool
Implementation and Measure
Our 6 month Strategy Implementation commitment where we essentially become your in-house marketing department designed to fulfill marketing tasks as outlined in your Marketing Strategy on an ongoing basis. With us, you get it all, implementations, tech, training and content included for a fraction of the price of competitors.
30 Days Time Frame
- Measure Campaign Effectiveness
- Budgeting
- Tracking & Performance
- Marketing Results
- Adapt activities based on performance
- Workplace Collaboration
- Operational Excellence
- Personalization
- Training
How We Gets Work Done
The Scrum Model
Aiden Marketing uses agile project management with Scrum to get work done internally.We divide large projects into weekly sprints. Tasks are assigned every Thursday from a pre-prepared backlog, ensuring completion by the following Thursday. What this means for you: you will see deliverable results each week.
How We Work
Results-Driven Delivery Model
Our results-driven model prioritizes accountability and communication. Each client is assigned an Account Manager as the main contact, working closely with our Director and Marketing Advisor. Weekly meetings ensure all of your questions are addressed. We make certain target deadlines are being hit or adjustments are being made and clearly communicated to all parties.
Packages and Pricing Based on Your Goals.
We offer budget-friendly packages starting from $1,500 each month. Each project is specifically designed and priced to help you reach your objectives and ensure a good return on your marketing spending.
Begin your journey with us through a friendly chat.
Sign up for a free online marketing evaluation and receive a complimentary digital marketing assessment to understand your goals and challenges. Once we know your objectives, we will develop practical suggestions for improvement and growth based on our review of your current tactics.