Stress-free Strategic Planning built for performance and better outcomes.

Outsourcing your marketing management duties is a big commitment. With Aiden Marketing, you’re never in it alone. No hidden costs, no promises we can’t keep — just the insight and reliable guidance you need to make managing marketing resources issues more effective. We make the client relationship less about gut-feelings or best guesses and more about people, coming together in a strategic approach to securing the funding needed to make a real impact.

Our process works with clients primarily in three core areas.

Analysis, Design, and Implementation—comprising 15 actionable steps.

Research and Data Analytics:

Let’s talk long-term: where do you want your organization to be five years from now? Ten years from now?
Once we’ve gotten to know you and determined the particular value and experiences your organization will deliver to a select set of supporters over the next 12-18 months, we’ll develop a campaign implementation-ready roadmap to help you become the organization you want to be and the capabilities you will need to get there.

• Supporter profile
• Supporter segmentation
• Journey mapping
• Value messaging and positioning
• Competitive analysis
• Service/Program campaigns
• Content strategy
• Data Integration Strategy
• Acquisition Strategy
• Experience Strategy
• Analytics & Reporting Strategy

Campaign Design

We develop a detailed plan and timeline for your campaign, ensuring smooth implementation. Our team crafts engaging messages that resonate with donors. We also assess your current donor communications and prepare tailored cases for giving, along with comprehensive communication plans and schedules. We understand how technology and data work hand in hand in creating effective marketing systems that enhance supporter engagement and streamline efforts. It improves insights into supporter behavior, boosting campaign outcomes. By aligning marketing with fundraising, organizations can drive growth and improve performance.

• Central marketing database for storing and analyzing donor and supporter data
• Engagement marketing engine for managing and automating marketing processes
• Analytics engine for measuring and optimizing marketing effectiveness
• Marketing technology stack (MarTech stack) for integrating various existing marketing tool

Implementation and Measure

Our 6 month Strategy Implementation commitment where we essentially become your in-house marketing department designed to fulfill marketing tasks as outlined in your Marketing Strategy on an ongoing basis. With us, you get it all, implementations, tech, training and content included for a fraction of the price of competitors.

30 Days Time Frame

• Measure Campaign Effectiveness
• Budgeting
• Tracking & Performance
• Marketing Results
• Adapt activities based on performance
• Workplace Collaboration
• Operational Excellence
• Personalization
• Training

The Scrum Model

Aiden Marketing uses agile project management with Scrum to get work done internally.We divide large projects into weekly sprints. Tasks are assigned every Thursday from a pre-prepared backlog, ensuring completion by the following Thursday. What this means for you: you will see deliverable results each week.

Results-Driven Delivery Model

Our results-driven model prioritizes accountability and communication. Each client is assigned an Account Manager as the main contact, working closely with our Director and Marketing Advisor. Weekly meetings ensure all of your questions are addressed. We make certain target deadlines are being hit or adjustments are being made and clearly communicated to all parties.