Digital Marketing Packages Pricing

Pricing and Packages Built Around Your Business Goals.

Our digital marketing packages and pricing that can be customized to meet the unique goals of each client. We offer flexible solutions to assist clients in achieving their desired outcomes.

Launch Package
$3,100/ mo.
Ideal for organization with:

  • 12-month revenue growth goal of 10-15%
  • Requires entry-level campaign implementation services
  • Has a limited budget, but knows the importance of digital marketing

Typical Experience:
This typical client is looking to elevate to digital marketing for the first time. They may have 5-10 employees and generating impact from their website is just starting to become a priority. They may have 1-3 marketing and fundraising people in house and have a limited email database of less than 1,000 contacts. We will provide entry-level campaign implementation services for this type of client. Focus on training and guidance is a priority. Content creation is a challenge for this type of client.

Typical Services Included:
Entry-level blogging, social media marketing, search engine optimization, landing pages, email marketing, training, consultation and more.

• Dedicated account team
• 12-Month marketing strategy
• Up to 1 status call per week
• Technical support & training
• Routine keyword analysis
• 1 blog article per week – content supplied by client
• Social media marketing & management
• Creation of new offers quarterly
• CTA implementation
• Creation of up to 4 – 5 landing pages per quarter
• On-page SEO monitoring

Our digital marketing services are always customized and are based on specific client needs
$3,100 / mo. + Software Fees + Content Includes up to 100,000 email contacts These are paid in advance directly to Constant Contact Lead Gen. CRM.

 


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Expansion Package
$5,627/mo.
Perfect for organization with:

  • 12-month revenue growth goal of 15-25%
  • Requires above average level of service
  • Has tried Digital Marketing but needs a boost

Typical Experience:
This typical client needs a relatively aggressive digital marketing program to achieve relatively aggressive revenue / business goals. Clients at this level have more than 20 employees and an established fundraising team that most likely has, or needs, a larger email database of 1,000 or more contacts. We will assist in providing a more complete suite of digital marketing services including marketing automation and third-party integrations. Client is involved in the process and utilizes Aiden Marketing as an extension of their marketing team.

Typical Services Included:
Aggressive content creation, development of personas and segments, quality prospect identification, smart CTA’s, customized workflows, nurturing, email database integration, custom reporting and more.

• Dedicated account team
• 12-Month marketing strategy
• Regular consultative calls (multiple per week)
• Technical support & training
• Routine keyword analysis
• Up to 4-5 Blog articles per week
• Social media marketing, scheduling, training & analytics
• Regular email marketing (several per week)
• Creation of new offers monthly
• Creation and implementation of smart CTA’s
• Visual content creation & marketing
• Prospect & lead intelligence
• Smart contact list segmentation
• Email database integration
• Routine creation of smart landing pages
• On-Page SEO monitoring
• Off-Page SEO (link building & local SEO)
• Regular competitive analysis
• Quality prospect identification statement
• Creation of key personas and segments

Our digital marketing services are always customized and are based on specific client needs.
$5,627 / mo. + Software Fees (avg. $1,200 /mo.) + Content Includes up to 100,000 email contacts These are paid in advance directly to Constant Contact Lead Gen CRM.

 


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Expansion
Get A Quote
Perfect for organization with:

  • Aggressive shift in revenue growth required (Over 25% / +$300K)
  • Requires a maximum level of service
  • Requires aggressive budget commitment

Typical Experience:
This typical client may already be utilizing inbound marketing, but requires that their campaigns are put on Warp Drive. These types of clients already have a well-defined fundraising force with a fully integrated CRM system. Their focus is not just a lot of leads, but also high quality / fundraising-ready prospects. They also require a bunch of them. We will work with this type of client to bring their already successful digital marketing and fundraising campaigns to the next level by developing a full-proof, customized strategy developed to drastically improve results, achieve aggressive goals, and crush the competition. Client has unlimited access to Aiden Marketing video content marketing team. Client is highly involved in the process and utilizes Aiden Marketing as a close extension of their marketing team.

Typical Services Included:
Includes senior level account management, behavior-based marketing, closed-loop reporting, marketing cost analysis and more.

• Dedicated account team
• Detailed 12-Month Marketing Strategy
• Branding Strategy
• Regular Consultative Calls (Daily)
• Technical Support & Training
• Routine Keyword Analysis
• Up to 4-5 Blog Articles per Week – content supplied by client
• Social Media Marketing, Scheduling, Training & Analytics
• Regular Email Marketing (Several per week)
• Creation of new offers monthly
• Creation and Implementation of Smart CTA’s
• Video Content Creation & Marketing – up to two (2) per month
• Prospect & Prospect Intelligence
• Smart Contact List Segmentation
• CRM Integration
• Routine Creation of Landing Pages (A/B Testing)
• On-Page SEO Monitoring
• Off-Page SEO (Link Building & Local SEO)
• E-commerce Management (if Needed)
• Regular Competitive Analysis
• Video Marketing
• Media Release Marketing
• Management of a PPC Campaign (media costs not included)
• Quality Lead Identification Statement
• Creation of Personas and Segments
• Customized Workflows
• Advanced Lead Nurturing
• Custom Reporting
• Closed Loop Reporting
• Marketing Cost Analysis

Our digital marketing services are always customized and are based on specific client needs.

 


Schedule A Call
Phase 1: Build Your Strategic Marketing Plan

The cornerstone of any successful digital marketing campaign is a well-thought-out strategy.

Why is a Digital Marketing Plan necessary?

A Digital Marketing Plan serves as the bedrock for your entire marketing endeavor. It acts as a roadmap, guiding you towards achieving your desired outcomes. By collaborating with you, we transform your business objectives into marketing goals and gain a deeper understanding of your target audience. Subsequently, we construct a comprehensive 12-month digital marketing strategy that aims to attract, convert, and nurture your prospective customers. So, why is a Digital Marketing Plan crucial? Because it empowers you to realize your ambitions and foster business growth.

Develop a Digital Marketing Plan

Once your objectives are clearly defined, it is time to devise a strategic course of action. We will collaborate closely with you to create a personalized 12-month digital marketing strategy that aligns perfectly with your specific business goals.

All successful organizations share a fundamental attribute: a meticulously outlined plan of action. Your nonprofit is no exception. Just as you wouldn’t build a house without a blueprint and a solid foundation, the same principle applies to your marketing efforts.

Prior to delving into activities like blogging or posting on social media, we will join forces with you to develop a tailored Digital Marketing Plan that is precisely suited to meet your distinct business objectives.

The Digital Marketing Plan will outline crucial milestones for success and present a roadmap of digital marketing tasks to be accomplished over the span of 12 months in order to attain these milestones.

Included in the digital Marketing Plan is the following:

  • Analysis of Your Current Marketing & Organization
  • An Outline of Your Business Goals
  • A Competitive Analysis
  • Definition of Your Value Proposition
  • Best Prospect and Quality Lead Identification
  • Development of Buyer Personas
  • Definition of Key Segments
  • Definition of Your Key Performance Indicators (KPI’s)
  • Campaign Development Strategy: Identification of Tasks Required to Launch Campaign
  • Drive Traffic Strategy: Blogging, Social Media, Search Engine Optimization
  • Conversion Strategy
  • Grow Fundraising Strategy: Marketing Automation and Contact Management
  • Marketing Analysis & Reporting Plan

What you can expect:

  • 30 Day Turnaround
  • Dedicated Account Manager
  • Access to Project Management System
  • Initial On-Boarding Call
  • Weekly Strategy Development Calls
  • Agendas Before Every Call
  • Call Recaps After Every Conversation

Goal Setting Session

After it’s been concluded that campaign implementation can achieve your business goals, we’ll schedule a free goal setting session to better define your business’s timelines, requirements, resources, and budget.

Once it’s been determined that digital marketing is a good fit for your nonprofit, a second call may be scheduled to identify your goals, establish timelines, define tasks, and provide an estimated marketing budget designed to help you achieve your goals. It is during this call that we start discussing how we can help you achieve your goals.

Phase 2: Campaign Development 
& Optimization of Current Marketingng

The cornerstone of any successful digital marketing campaign is a well-thought-out strategy.

Why is a Digital Marketing Plan necessary?

A Digital Marketing Plan serves as the bedrock for your entire marketing endeavor. It acts as a roadmap, guiding you towards achieving your desired outcomes. By collaborating with you, we transform your business objectives into marketing goals and gain a deeper understanding of your target audience. Subsequently, we construct a comprehensive 12-month digital marketing strategy that aims to attract, convert, and nurture your prospective customers. So, why is a Digital Marketing Plan crucial? Because it empowers you to realize your ambitions and foster business growth.

Develop a Digital Marketing Plan

Once your objectives are clearly defined, it is time to devise a strategic course of action. We will collaborate closely with you to create a personalized 12-month digital marketing strategy that aligns perfectly with your specific business goals.

All successful organizations share a fundamental attribute: a meticulously outlined plan of action. Your nonprofit is no exception. Just as you wouldn’t build a house without a blueprint and a solid foundation, the same principle applies to your marketing efforts.

Prior to delving into activities like blogging or posting on social media, we will join forces with you to develop a tailored Digital Marketing Plan that is precisely suited to meet your distinct business objectives.

The Digital Marketing Plan will outline crucial milestones for success and present a roadmap of digital marketing tasks to be accomplished over the span of 12 months in order to attain these milestones.

Included in the digital Marketing Plan is the following:

  • Analysis of Your Current Marketing & Organization
  • An Outline of Your Business Goals
  • A Competitive Analysis
  • Definition of Your Value Proposition
  • Best Prospect and Quality Lead Identification
  • Development of Buyer Personas
  • Definition of Key Segments
  • Definition of Your Key Performance Indicators (KPI’s)
  • Campaign Development Strategy: Identification of Tasks Required to Launch Campaign
  • Drive Traffic Strategy: Blogging, Social Media, Search Engine Optimization
  • Conversion Strategy
  • Grow Fundraising Strategy: Marketing Automation and Contact Management
  • Marketing Analysis & Reporting Plan

What you can expect:

  • 30 Day Turnaround
  • Dedicated Account Manager
  • Access to Project Management System
  • Initial On-Boarding Call
  • Weekly Strategy Development Calls
  • Agendas Before Every Call
  • Call Recaps After Every Conversation

Goal Setting Session

After it’s been concluded that campaign implementation can achieve your business goals, we’ll schedule a free goal setting session to better define your business’s timelines, requirements, resources, and budget.

Once it’s been determined that digital marketing is a good fit for your nonprofit, a second call may be scheduled to identify your goals, establish timelines, define tasks, and provide an estimated marketing budget designed to help you achieve your goals. It is during this call that we start discussing how we can help you achieve your goals.

Phase 3: Campaign Implementation &
Monthly Retainer Services

The tools are in place and it’s time to start driving traffic, prospects, and donors. We will work closely with you on a retainer basis to perform digital marketing tasks, develop concepts, design visual content, train your team, monitor your KPI’s and improve your ROI.

Our Campaign Implementation &
Packages are designed for you to have Aiden Marketing assist in the fulfillment of digital marketing tasks as outlined in the Strategic Marketing Plan on an ongoing basis. All retainer packages are customized and priced according to the client’s level of agency services needed.

The following common tasks are performed in our Monthly Retainer Packages:

  • Routine creation of marketing concepts.
  • Modifications and updates to the digital Marketing Plan.
  • Monitoring of Benchmarks Key Performance Indicators.
  • Routine Analysis of Your Marketing.
  • Creation of Closed-Loop Marketing Reports.
  • Ongoing assistance of Sales & Marketing Alignment.
  • Routine Reporting on Marketing Costs and ROI.
  • A/B Testing on Landing Pages and CTA’s.
  • Improvement and Optimization of Workflows & Nurturing Campaigns.
  • Management and Fulfillment of Email Marketing Campaigns.
  • Assistance in the management of Contact Database & Segmented Lists.
  • Routine creation of new Premium Content, Landing Pages, and CTA’s.
  • Ongoing optimization of Landing Pages and CTA’s.
  • Account management, training, and assistance.
  • Routine website updates, modifications, and optimization.
  • Creation of Blog Articles.
  • Blog Management.
  • Ongoing Social Media Marketing.
  • Routine Creation & distribution of Visual Content: Infographics, Memes, & Social Media Artwork.
  • Ongoing CRM Management & Support.
  • Ongoing support and training.
  • Any other task as outlined in the digital Marketing Plan or needed to achieve the goal of the campaign.
How Aiden Marketing On-Boards
New Clients

In order to accelerate results, all new accounts follow this process:

  1. Free Digital Marketing Assessment: An analysis of your current marketing and an assessment of how digital marketing can help you reach your business goals.
    1. New Client On-Boarding Form / Benchmarking / Competitive Analysis
  2. Goal Setting Session: One-hour scheduled call to define your business’s timelines, requirements, resources, and budget.
  3. Development of a Strategic Marketing Plan: The creation of an actionable 12-month digital marketing strategy that is customized to help you achieve your unique business goals.
  4. Campaign Development: This includes implementing MA Software, building your blog, creating offers and landing pages, tracking CTA’s, optimizing your website for search, ensuring your site is mobile-ready, and more.
  5. Campaign Implementation and Monthly Retainer Services: Utilizing Aiden Marketing to provide digital marketing services on a retainer basis. We’ll routinely work with you to drive quality traffic, fill your sales funnel, develop concepts, design visual content, train your team, and monitor your KPIs and ROI.

» See Our Complete Client On-Boarding Process.

To get started, schedule your free digital marketing assessment.

At Aiden Marketing, we understand the challenges you face when it comes to marketing and fundraising.

That’s why we offer a range of services to provide you with the support and guidance you need.

Digital-Assessment

Schedule A Call Today