Strategic Planning
Improve Performance and Operational Efficiencies Across Business.
Strategic planning is a process for defining the organizational direction and objectives and realistic goals of the organization. A good strategic plan should be built on innovative and creative strategies which lay the foundation for an organization’s future. Plus, a roadmap how you’ll get there. Regardless if you sell your products (services), or do both. A strategic plan aligns the organization’s functional activities. It provides guidelines to achieve set priorities including goals and objectives. A strategic plan makes it clear when to spend and when to pass so that you can make smarter decisions on how to allocate resources. Your budget for marketing will ultimately be based on growth goals and objectives.
No vendor, consulting firm or agency can match Aiden Marketing’s focus on organic growth and the broad range of solutions and services we deliver, which includes:
- 12-month implementation-ready strategy
- Ideal customer profile
- Customer segmentation
- Journey mapping
- Value messaging and positioning
- Competitive analysis
- Content strategy
- Service blueprint
- Workflow process design
- Service/Product campaigns
- Data Integration Strategy >>
- Customer Acquisition Strategy >>
- Customer Experience Strategy >>
- Marketing Analytics & Reporting Strategy >>
Key Value Points
- Envision your company’s future over the next 3 to 5 years
- Create a strategy and plan for improving marketing performance
- Better understand your buyers and their pain points
- Develop goals and action plans for generating new leads and sales
- Define your long-term goals
- Assess your current environment, as well as strengths, weaknesses, opportunities and threats
- Develop strategies and tactics to address any identified problems
- Assign timelines and responsibilities to turn your plan into reality
- Reduce the risk of doing business based on better decisions and achieve your company’s potential
- Implement the plan in-house or outsource to an full-service digital marketing agency
Schedule A Call
We’ve developed a 3–Stage process with 15 steps to ensure your campaign is strategically planned out, properly developed, optimized, and effectively run to ensure you’re hitting your benchmarks on a month-by-month basis.
Analysis
This will help you determine what to do, when to do it and if you are allocating your people, money, and time correctly against the revenue growth opportunities available to you.
Design
Assessing execution helps you design a winning customer strategy to target, engage and grow the customer base. This will help you determine how to reach desired outcomes.
Implementation
Develop an implementation plan with time line, deliverables, tasks, roles and costs that when put into use will result in accelerated revenue growth.
Key Value Point
- Create a strategy and plan for improving marketing performance
- Better understand your buyers and their pain points
- Develop goals and action plans for generating new leads and sales
- Implement the plan in-house or outsource to an full-service digital marketing agency
Campaign Implementation
Stay With Aiden Marketing & We’ll Credit A Free Month.
If you decide to hire Aiden Marketing to implement your 6 Month Digital Strategy, your 7th Month is Free. You have no obligation to hire Aiden Marketing to execute your marketing plan, but we hope you do.
Accelerate Results, Extend Your Team Without Increasing Your Headcount.
Your marketing represents a key component for sustained business success, as well as one of the most challenging to execute. Most strategy implementations fail because they remain resource intensive. In this growth stage, you need to focus on fine-tuning your business model by identifying ways to improve operational efficiency. Our Implementation Service where we essentially become your in-house digital marketing department to transform strategic plans into routine activities and desired outcomes.
Get the On-Demand Digital Team and Technology You Need Today. Without the Hassle and Long-term Commitment.
Reach the next level of growing and thriving with effective and efficient digital marketing strategy execution services. Learn how to sell more profitably and put the right offers in front of customers at the right time in the most effective channels. By focusing on the who, where, when and how. Stop spending time and money on the wrong kind of marketing. Acquire the sales and marketing capabilities and skill sets you will need to win.
Aiden Marketing Advantages:
- Expertise to design and execute integrated campaigns to prospects and customers
- Day-to-day operational campaign management, campaign analysis, content creation
- Guidance to fuel successful integrated campaign strategies
- Advise organizations on priorities
- Strong analytics and reporting capabilities for ongoing measurement and optimization
- Automation platform and CRM database solution
- Expert data privacy-compliance to alleviate regulatory concerns and reduce risk
$5,600/mo* Launch Package Detail
Type of Service / Feature | Launch Service | Service / Feature Details |
---|---|---|
Blog Development & Migration of Blog Articles | √ | (24) Up to 4 per month |
Premium Content Assets | √ | (6) Up to 1 per month |
Digital Advertising | √ | Social Ads Search Ads |
Development & Management of all Social Media Profiles | √ | 3 Social Platforms 1 – 3 Statues Updates 5 day per week |
Initial SharpSpring Platform Setup | √ |
Configuration Setup of Initial Segmented Lists / Smart Lists Development of Workflows Initial Setup of Lead Nurturing Campaigns Lead Scoring |
Landing Pages | √ |
Development of Forms Setup of Progressive Profiling Creation of Corresponding Auto-responders Creation of 5 Landing Pages |
Calls to Action (CTA’s) | √ |
Initial CTA Design and Creation Setup of Smart CTA’s in SharpSpring Implementation of CTA’s into Website |
SharpSpring & Salesforce Integration | √ |
Initial Setup of Connector Creation of Exclusion Lists Setup of Custom Fields Customization to Salesforce.com Views Contact Database Setup Import Contact List Creation of Custom Fields Setup of Custom Contact Views |
Account Management | √ |
Dedicated Account Manager Access to Our Project Management System Initial On-Boarding Call Weekly Strategy Development Calls Agenda’s Before Every Call Call Recaps After Every Call |
Training | √ | Personalized Web Conference Training |
When preparing your marketing budget, it’s important to allocate for incidentals like marketing technology (Sharpspring, Hotjar, etc.), paid media, stock photography, and experiments. These are frequently critical pieces of a successful digital marketing program.
- Create a strategy and plan for improving marketing performance
- Better understand your buyers and their pain points
- Develop goals and action plans for generating new leads and sales
- Implement the plan in-house or outsource to an full-service digital marketing agency
Talk To Sales
- Strategy
- Insights
- Data
- Content Marketing
- Digital Campaign Experts
- Manage Services
- Integrations
- Marketing automation
Talk To Sales
Get A Quote