Our team develops and implements data integration strategies to enhance information to enable timely and effective decisions that impact your business. By integrating all of your marketing source data from disparate sources into a single view of the customer with the proper data within your CRM. The result is a reliable understanding of customers and prospects behaviors in context based on cross-channel behaviors.
Save time and money managing disconnected channels and build a personalized customer experience that enables you optimize your campaigns for the best performance at the highest possible ROI. With connected technology and attribution of performance, better campaign tracking and sending targeted messages to prospects and customers wherever — or, however — they’re online.
How will you GROW?
Make Marketing Intelligence actionable
We help you leverage actionable insights into lead data, it enables you to ask, what is the right journey you need to lead customers down to increase conversions? And lastly, which customers will deliver you the most value? Then we can target the right channels which will increase conversion rates and also reduce the spend to acquire those customers.
- Integrate multi-channel contact data to better understand and address key customer needs quickly
- Increase marketing ROI by targeting customers more effectively
- Gather business insights that help you truly understand your audience
- Transform your data into actionable insights for faster decision making
- Improve data quality and collect the right data to make better business decisions
- Accelerate your journey with an analytics roadmap
- Government approved security to reduce privacy risks for GDPR and CCPA compliance
Database: A central location for contact data; the tool can track, aggregate and manage the demographics, interactions, behaviors and interests of every prospect, lead, and customer.
Targeting: Data about audience interests and needs are needed to provide relevant information at any stage in the customer journey.
Buyer Personas: Build buyer personas that will be used for lead scoring, dynamic lists to segment and target leads, and dynamic content in emails and landing pages to improve conversions.
Segmentation: Segment the database to support targeted, personalized complex campaigns that coordinate multiple channels and messages automatically.
Dynamic List: Important lead activity and additional information collected using progressive-profiling forms that automatically update when leads meet criteria for advanced targeting.