Create a single view of information

Send targeted messages to prospects and customers wherever — or, however — they’re online.

The only way to deliver prospects, and customers the best possible experience, build relationships and stimulate long-term value, you need to thoroughly understand them. We help you reduce the complexity of managing multiple tools, technology and integrate quality contact data into an accurate picture view of your customers unique interests and interactions across the web, email, social, and events channels.

Database: A central location for contact data; the tool can track, aggregate and manage the demographics, interactions, behaviors and interests of every prospect, lead, and customer.

Targeting: Data about audience interests and needs are needed to provide relevant information at any stage in the customer journey.

Buyer Personas: Build buyer personas that will be used for lead scoring, dynamic lists to segment and target leads, and dynamic content in emails and landing pages to improve conversions.

Segmentation: Segment the database to support targeted, personalized complex campaigns that coordinate multiple channels and messages automatically.

Dynamic List: Important lead activity and additional information collected using progressive-profiling forms that automatically update when leads meet criteria for advanced targeting.