AAME's Digital Transformation:

Aiden Marketing won a contract to provide website design and development for the African American Male Engagement (AAME) – Baltimore is a division of the Mayor’s Office of Children and Family Success. AAME’s main objective is to raise awareness, improve accessibility, and ensure accountability among African American males in the city. They achieve this by establishing strong connections through programs, support centers, and collaborations with community partners.

Website:

HOME V3

What We Did:

• Website design and development
• SEO strategy and implementation
• CTAs landing pages and forms
• Video production
• Email newsletter integration
• Email marketing strategy and planning
• Data quality
• Lead routing
• Send the right message to the right person at the right time

The project encountered several formidable challenges that necessitated innovative solutions:

Establishing a prominent online presence:

AAME required a robust and impactful online presence to effectively connect with and engage its target audience in the digital realm.

Creating a culturally sensitive website:

The website needed to be designed and developed with utmost cultural sensitivity and relevance to the African American community in Baltimore, ensuring that it resonated with and reflected the values and experiences of the target demographic.

Implementing effective outreach strategies:

Effective and culturally competent outreach strategies were needed to engage the diverse target audience and promote AAME’s programs and services in a meaningful and impactful manner.

Ensuring accurate data collection:

Robust data collection methodologies and stringent quality control measures were required to ensure the accuracy and reliability of data on the African American male population in Baltimore, enabling data-driven decision-making and program evaluation.

To surmount these challenges, Aiden Marketing implemented a comprehensive and multi-pronged solution:

Culturally sensitive website design and development:

We collaborated closely with AAME to design and develop a website that was not only visually appealing and user-friendly but also culturally sensitive and relevant to the African American community in Baltimore. The website’s design elements, content, and tone were carefully curated to resonate with the target audience and foster a sense of trust and belonging.

Comprehensive outreach strategy:

We implemented a comprehensive outreach strategy that encompassed a diverse range of channels and tactics, including social media marketing, email marketing, content marketing, influencer partnerships, and community engagement initiatives. The strategy was designed to reach the target audience through their preferred channels and platforms.

Data collection and quality control:

We implemented robust data collection methodologies, including surveys, focus groups, and analytics tracking, coupled with stringent quality control measures to ensure the accuracy and reliability of data on the African American male population in Baltimore. This data was leveraged to inform AAME’s programmatic strategies and measure the impact of its initiatives.

Monthly newsletter:

We developed and implemented a monthly newsletter to serve as a consistent communication channel with AAME’s audience, sharing updates, news, and important announcements in a timely and engaging manner. The newsletter content was tailored to the interests and needs of the target audience.

The outcomes of Aiden Marketing’s strategic efforts were substantial and far-reaching:

Increased website traffic:

The new website and mobile app led to a significant increase in website traffic and user engagement, as evidenced by key metrics such as page views, time on site, and click-through rates.

Improved community engagement:

AAME’s multifaceted outreach efforts resulted in enhanced community engagement and increased participation in AAME’s programs and services, fostering a sense of ownership and empowerment within the target community.

Accurate and reliable data:

AAME now possesses access to accurate and reliable data on the African American male population in Baltimore, which is being strategically utilized to inform its programs, initiatives, and policy advocacy efforts.

Enhanced communication:

The monthly newsletter, coupled with other communication channels such as social media and email marketing, have significantly enhanced AAME’s ability to communicate effectively with its target audience, fostering a sense of transparency and trust.

Stronger online presence:

AAME now boasts a stronger and more impactful online presence, positioning it for continued success in its mission to uplift and empower African American males in Baltimore. The initiative has become a trusted and recognized resource within the community.

Specifically, the outcomes encompassed a remarkable 562% increase in organic website users and the identification of 157 new organic keywords, demonstrating the efficacy of the SEO strategy. Additionally, through compelling video content and informative monthly newsletters, AAME sustains regular engagement with over 20% of its contacts, highlighting the success of its content marketing and communication efforts. This resounding success can be attributed to the effective implementation of a holistic digital strategy encompassing content marketing, SEO, web analytics, and user-centric website and mobile app design and development, which collectively resulted in heightened interest, engagement, and conversions.