A Optimized Website Design For Conversions And Newsletters To Maintain Engagement With Contacts.

Aiden Marketing won a contract to provide website design and development for the African American Male Engagement (AAME) – Baltimore is a division of the Mayor’s Office of Children and Family Success. AAME’s main objective is to raise awareness, improve accessibility, and ensure accountability among African American males in the city. They achieve this by establishing strong connections through programs, support centers, and collaborations with community partners.

Website:

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What We Did:

• Website design and development
• SEO strategy and implementation
• CTAs landing pages and forms
• Video production
• Email newsletter integration
• Email marketing strategy and planning
• Data quality
• Lead routing
• Send the right message to the right person at the right time

The project’s primary focus was to establish a prominent online presence for AAME by creating a culturally sensitive website and developing a mobile app. Effective outreach strategies were implemented to engage the diverse target audience. To ensure accurate information about the African American male population in Baltimore, robust data collection methods and quality control measures were put in place.

The AAME’s strategy revolves around designing and developing a culturally sensitive web design to enhance communication effectively. By considering diverse backgrounds and sensitivities, the organization ensures the website is accessible and user-friendly. The AAME also introduced a comprehensive monthly newsletter to share updates, news, and important announcements with the audience, keeping them well-informed and engaged conveniently. This newsletter covers topics relevant to the organization’s goals, including updates on projects, success stories, upcoming events, articles, volunteer opportunities, and more. Through these strategies, the AAME aims to maximize outreach, ensure effective dissemination of information, foster better understanding, and engagement, and promote its cause more effectively.

The results demonstrated that AAME’s commitment to engagement and actively listening to the unique needs of African American males fostered deep connections. These relationships contribute to the growth of AAME and instill a sense of purpose and optimism in black males.

Aiden Marketing optimized the website for conversions and implemented strategies to generate more interest and convert website traffic into contacts. Through various channels, centralized prospect profile information was collected. By incorporating video content and monthly newsletters, AAME maintains regular engagement with over 20% of its contacts.

The outcomes of these efforts were remarkable, with a 562% increase in organic users and the identification of 157 new organic keywords. This success can be attributed to the effective implementation of content marketing, SEO techniques, web analytics, and website design and development.