What You Will Learn
Many marketers and business owners overlook crafting buyer personas. Don’t be one of them!
- Discover why false and inaccurate assumptions can kill your marketing campaigns later on
- Learn how to develop the buyer personas of your target audience
- Identify the daily challenges, pain points, and motivations of your ideal buyers
- Position your product or service as a solution to the buyer’s problem
Your website is your most important tool for converting prospects into leads. – Make sure that your website includes elemens of a lead generation website!
- Dynamic forms allow prospects to willingly provide their contact info & become leads
- Multiple Call-To-Actions (CTAs) across your site will increase your lead opportunities
- Landing pages allow you to direct proppects directly to content that meets their needs or answers their questions
- Visitor Identification & Tracking shows you who is visiting your site, pages visited & indicates their possible interests, pain points, and needs
Make your site & content highly relevant for search engines and searchers!
- Identify the necessary framework elements to make your website SEO-friendly
- Uncover the importance of keyword research and long-tail keyword strategy
- Discover why a SEO-performing website is essential to get found for your products or services
Maximize the value of social media marketing to increase brand awareness and engagement with potential buyers and current customers!
- Learn effective, organic social media marketing strategies in this pay-to-play social world
- Use social listening and #hashtag research to understand what you ideal customers really want
- Leverage the power of video on social platforms Facebook, Twitter & Instagram to expand your reach
Content Marketing is a significantly valuable digital marketing concept to grow your business.
- Learn how to use content marketing to fuel your sales funnel with high-quality leads
- Identity the buyer journey phases and the types of content to use for each phase to develop a content marketing matrix
- Develop a process for measuring and reporting your content marketing efforts
Marketing Automation software is a tool that enables hyper-personalization through rich,
two-way conversations where questions and answers are exchanged between buyers and sellers in real-time.
- Discover how marketing automation widens your sales funnel over traditional marketing methods.
- Uncover the value of behavioral-based lead tracking, dynamic list building, lead scoring & dynamic drip campaigns for nurturing leads
- Close more leads by leveraging the CRM, sales management & automation emails, trackable media, shopping cart integration, and end-to-end ROI reporting for sales pipeline & marketing campaigns