What Is Online Reputation Management?

Simply stated, online reputation management (ORM) is the practice of making businesses and individual people look their best on the Internet by helping to repair, monitor and improve how they appear online.

Your company’s reputation is everything and a first impression is a lasting impression. The reputation of your company defines how the world sees you and consequently, how the world responds to you. In today’s world, the one place where your reputation is defined is online. A positive reputation online for your brand helps you land new clients, attract new staff, and make existing employees proud of your company. Unfortunately, a strong online reputation for your business that has been built up over time can also be destroyed in minutes by a single negative item posted about your company online. Whether you are a business, a high profile figure or a regular individual, people will judge you based on what they read about you on the first page of Google.

So how can you guard your business against negative reviews, false reports and other threats, while also maintaining a positive online presence to the world? The answer is online reputation management.

Why is Online Reputation Management important?

Before the explosive access and use of the Internet over the last decade, online reputation
management was not a term that was used. Traditional public relations strategies were the only tools used in a company’s communications and marketing department’s toolkit to keep the company’s name is a good light.

With the birth of social networking platforms, online forums, blogs and other forms of online communication and information sharing, your customers (or people who aren’t even your customers) can directly impact your company’s reputation (in a positive or negative manner) with a stroke of a key – all without needing any advance approval or providing any evidence of proof to their claim. As a result of current laws being insufficient to prevent total strangers from damaging your online reputation or harvesting your private information, online reputation management services are imperative.

Our Process – Effective Online Reputation Management

Online Reputation Management (ORM) is a dynamic skill that overlaps areas of digital / content marketing, web development, communications, law and public relations.

Occasionally, ORM is incorrectly pigeonholed as a narrower field relating simply to the suppression of negative content from search engine results pages. While the process of ORM does require our team to suppress negative search results, this is not all that encompasses effective ORM. As a company, our Aiden Marketing team takes a broader outlook to ORM as we produce the desired results for our clients.

Our ORM process consists of five stages including Audit & Analysis, ORM Strategic Plan, Web Property Development, Content Creation and Distribution, Monitoring & Reporting. The last three stages are repeated at regular intervals as search results improve. Each step in the process is explained below.

Individuals

Improve Search Results
We help executives, celebrities and other people improve the way they’re seen online by rearranging or removing online content.

What Makes Aiden Marketing’s Online Reputation Management Different?

What makes Aiden Marketing different is that we offer a multi-disciplinary team that creates compelling, high-quality content, tuned to the buyer personas of your target market, in order to improve your online reputation and attract sales qualified leads to your online assets (websites, social media platforms, blogs, and more).

Our in-house team of talent consists of search engine optimization (SEO) specialists, copywriters, graphic designers, website developers, data analysts and digital strategists who are exclusively focused on content marketing, demand generation, lead nurturing, marketing automation, online reputation monitoring and management, and analytics as we work to achieve key performance indicators (KPIs) of success for your enterprise.

Our online reputation goals for your brand

We provide a comprehensive, common sense approach to online reputation management (ORM) and deliver results by implementing ethical strategies to resolve our client’s issue effectively and expediently. The ORM services that we provide will help to:

Improve Brand Perception: Perception is reality is not just a cliché – it’s the truth. We will repair your online credibility across a variety of online channels by leveraging SEO tactics to increase visibility of positive content while suppressing the negative items in search results.

Increase Sales / Revenues: We’ll help you establish a healthy mix of positive search
results in all slots of Google page 1 for your company, and also create new content to build
positive brand recognition and conversations around your brand. Your target audience is
more apt to convert to a lead and an actual buyer of your company when they discover
search results links that provide them with relevant content and a positive encounter with
our brand.

How Much Does Online Reputation Cost

Brand reputation issues are far too complex for a cookie-cutter approach. Build an ORM strategic plan that is customized specifically for your brand.

There are four factors that determine the cost of ORM for your business and the time it will take to achieve and sustain your desired results:

• How high the unwanted content ranks.
• The authority and strength of the site containing negative content.
• The number of people searching for your business.
• How many other businesses share the same name as yours.