Inbound Marketing Tactics Increase Awareness and Donor Engagement.

COMPANY OVERVIEW:

The Polished Pebbles Girls Mentoring Program in Chicago has supported over 1500 African American and Latina girls aged 10 to 18 across 30+ schools and communities each school year. This program has successfully mentored and prepared 10,000 girls and young women of color for their future careers. Additionally, it has connected over 600 mentors with girls in more than 125 school and community locations.

Polished Pebbles was facing a challenge in compensating for the loss in revenues due to the expiration of pandemic grants. The main focus for the organization was to increase awareness and revenue from both corporate and individual donations within the next 12 months.

 

Website:

Home

 

What We Did:

  • Website Redesign
  • Social Media Management
  • Fundraising
  • Donor Engagement
  • Campaign Implementation

 

Polished Pebbles Website Case Study

 

THE PROBLEM

The organization is struggling with social media and consistently finding difficulties in attracting donors. This is largely due to outdated images, uninspiring copy, and poor user-friendliness on the website. The platform lacks integration with the donation process, and the overall theme is no longer supported, leading to a disappointing user experience. As evident from the high bounce rate of 81%, visitor engagement has decreased significantly.

THE SOLUTION

Connecting with donors on a meaningful level, encouraging them to support the cause.

Inbound marketing tactics employed are proven effective in spreading their mission and increasing donor engagement.

Content creation has been a central focus, with a mix of blog posts and videos showcasing the impact of their programs, the dedication of their team, and the stories of volunteers and donors.

Transparent sharing, with social media platforms like Facebook, Twitter, Instagram, and LinkedIn being key tools in connecting with the audience and promoting the unique culture and mission of Polished Pebbles.

THE RESULT

 

The implementation of the Website Redesign, Content Marketing, and Social Media Management Campaigns has led to a notable increase in both corporate and individual revenue and engagement. By utilizing the campaign implementation service, we were able to enhance our online communication capabilities, resulting in successful fundraising. Moreover, these campaigns have significantly improved our organic ranking on Google.com, propelling our website from page 3 to page 1 for key keywords.

 

(Dec. 10th and Dec. 10th) 23

Increase in Donor Engagement

(Dec. 10th and Dec. 10th) 79

Online Conversion Rate