Case Study

The Polished Pebbles Girls Mentoring Program in Chicago has supported over 1500 African American and Latina girls aged 10 to 18 across 30+ schools and communities each school year. This program has successfully mentored and prepared 10,000 girls and young women of color for their future careers. Additionally, it has connected over 600 mentors with girls in more than 125 school and community locations.

Polished Pebbles was facing a challenge in compensating for the loss in revenues due to the expiration of pandemic grants. The main focus for the organization was to increase awareness and revenue from both corporate and individual donations within the next 12 months.

Website:

Home

What We Did:

• Website Redesign
• Social Media Management
• Fundraising
• Donor Engagement
• Campaign Implementation

The organization was facing challenges in generating and executing effective fundraising campaigns. They needed to focus on crafting captivating strategies, producing compelling content, and utilizing different digital platforms to optimize donations and backing for their cause. The main obstacles lie in outdated website, visual, uninteresting text, and a lack of user-friendliness. The current theme is no longer supported, resulting in a disappointing user experience. This is evident from the decline in referral traffic and the high bounce rate of 81%, indicating a significant decrease in visitor engagement. To make a lasting impact and achieve success, they wanted to enhance their graphic design, refine their brand messaging, and ensure seamless integration with the donation process.

Aiden Marketing specializes in developing custom websites for nonprofits, like Polished Pebbles, to enhance their online presence and encourage visitor engagement. Our team also offers SEO services to boost website visibility and drive more traffic to their cause.

We understood the importance of effective branding for Polished Pebbles. We worked to develop a strong and cohesive brand identity that resonates with their target audience. From graphic design to brand messaging to stand out and effectively communicate their mission and values.

Our team is experienced in creating and implementing successful marketing and fundraising campaigns, creating engaging content, and leveraging various digital platforms to maximize donations and support for the girls mentoring program.

Social media management to engage with their large audience and increase their online presence. We promoted and managed monthly events both virtual and in-person. From event promotions and recap campaigns to ensure they were well-attended and generated the desired impact and monitored analytics to ensure that the organizations was reaching their goals and making a real impact in the digital space. Additionally, we provided training for the new marketing manager to enhance their marketing skills and knowledge.

The implementation of the Website Redesign, SEO, and Social Media Management has led to a notable increase in visibility, reach, and engagement. By utilizing the campaign implementation service, we were able to execute well-established strategic planning, fundraising, and donor engagement campaigns. Moreover, these campaigns have significantly improved our organic ranking on Google.com, propelling our website from page 3 to page 1 for key keywords.

Increase in Donor Engagement

Online Conversion Rate