Empowering Families Through Head Start Enrollment

St. Vincent de Paul of Baltimore (SVDP) is a non-profit organization that helps people and families who are struggling. They run Head Start and Early Head Start programs, which give early childhood education, full-day classes, and nutritious meals to 733 children at eight places in Baltimore City. These programs are very important for the children’s development and well-being.

Website:
https://www.vincentbaltimore.org

What we did through targeted outreach campaign and various inbound tactics:

• Business Blogging
• Social Media Marketing
• Search Engine Optimization
• Visual Content Marketing
• Email Marketing
• CTAs, Landing pages and forms
• Facebook and Instagram Social Ads

To fix these problems, SVDP worked with Aiden Marketing, a digital marketing agency that knows a lot about social media and inbound marketing. Aiden Marketing made and ran a Winter Open House Campaign to get possible parents with preschool-aged children in Baltimore City to sign up. The campaign focused on building trust, showing how good SVDP’s programs are, and making the information and enrollment process easy for parents.

Aiden Marketing’s strategy had a few main parts:

Targeted recruitment

Finding and reaching out to certain groups and communities where potential enrollees were likely to be.

Social media engagement

Using popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with the target audience

Content strategy

Making and sharing helpful and relevant content to teach parents, build relationships, and get people interested in SVDP’s programs.

Social advertising campaign

A targeted social advertising campaign for SVDP. This campaign had 13 different ads on Facebook and Instagram, made for certain groups like African-American women, Hispanic women, and specific age groups.

Successful Enrollment and Lead Generation

The 30-day Winter Open House Campaign did really well:

Winter Open House Enrollments

The campaign did better than its enrollment goals by filling 20 spots and even making a waitlist.

Caroline Street

Arts Center

Total of # of Winter Open House Leads

The social media work got more people to visit SVDP’s enrollment pages, which led to a big increase in online questions.

Caroline Street

Arts Center

Increased Engagement and Visibility

In addition to increased enrollment, the campaign also boosted overall engagement and visibility:

Increased Website Engagement: People spent three times as long on the SVDP website, which shows they were more interested.

Successful Open Houses: The recruitment campaigns and community outreach got a lot of people to come to the open houses, which gave SVDP a chance to talk to possible families.

Social Advertising Reach: The social advertising campaign also reached 20,000 people and got 36,558 impressions.

Overall Success

Overall, the campaign was a big success. It did better than expected and let SVDP fill its empty enrollment spots while helping the community. By using digital marketing strategies, targeted messaging, and community engagement, SVDP and Aiden Marketing did what they wanted and made sure that children who need it could get into SVDP’s Head Start and Early Head Start programs.