Increase Operational Efficiencies
Improve performance, process, and better outcomes.
A strategy to anticipate – or response to – opportunities or threats.
Our Strategic planning process is based on data, not gut-feelings or best guesses. It is the articulation of the distinctive value and experience your company will deliver to a chosen set of customers over three to five years, it encompasses data analytics; go-to-market, offerings, channels, operating model, and capabilities you will need. Plus an implementation-ready roadmap to get there. Every organization is unique, so we assess your current situation, resources, strengths, weaknesses, opportunities, threats and competitors to reduce the risk of doing business. Then we define your goals with timelines, responsibilities and controls to optimize the return on your investment.
Included in Strategic Planning
- 12-18 month customer strategy
- Ideal customer profile
- Customer segmentation
- Journey mapping
- Value messaging and positioning
- Competitive analysis
- Content strategy
- Service/Product campaigns
- Data Integration Strategy >>
- Customer Acquisition Strategy >>
- Customer Experience Strategy >>
- Marketing Analytics & Reporting Strategy >>
Strategy Analysis
Your entire market strategy success depends on alignment of these pivotal and often overlooked support activities that underpin the customer value.
Our assessment is a thorough and structured research to discover each business’s challenges, opportunities, and goals in five vital areas: people, process, data and technology and messaging. Assessing current practices and situations to identify opportunities, challenges, gaps, will help determine, if you are allocating resources correctly to achieve business goals against the growth opportunities available to you. This will help identify what to do, when to do it, and fix supporter problems at the root cause by developing capabilities and tools to deliver the experience that your supporters want and expect.
We Focus On These 5 Areas:
People
This will help you determine what to do, when to do it and if you are allocating your people, money, and time correctly against the revenue growth opportunities available to you.
Process
Assessing execution helps you design a winning customer strategy to target, engage and grow the customer base. This will help you determine how to reach desired outcomes.
Data
Develop an implementation plan with time line, deliverables, tasks, roles and costs that when put into use will result in accelerated revenue growth.
Technology
Assessing execution helps you design a winning customer strategy to target, engage and grow the customer base. This will help you determine how to reach desired outcomes.
Implementation
Develop an implementation plan with time line, deliverables, tasks, roles and costs that when put into use will result in accelerated revenue growth.
Strategy Analysis
The strategy design phase seeks to identify the strengths and areas that need to be strengthened throughout the entire customer journey (from awareness to retention to advocacy). Assessing execution helps you determine if you are performing things correctly. This will help you determine how to grow revenue.
Campaign Development
Once your plan has been developed, campaigns are clarified to tackle specific geographies, industries, behaviors, customer needs and customer segments. Then we formulate a cross channel strategy to align the customer journey across the organization and craft a persuasive message that attracts and emotionally resonates with the right customers. They include programs that cover marketing, sales, support and market intelligence programs. They regularly run for a long time – often years – and require collaboration across marketing teams as well as the sales and support teams.
Strategy Implementation
The implementation and marketing performance stage centers on results. It’s time to fulfill the activities outlined in your marketing plan by drawing on our deep competencies in campaign delivery, focused on expert customer insights and measuring performance to constantly improve results to last a more sustained period of time.
Continuous Review and Revision
Each campaign is measured against the market and adjusted based on response data. Part of this process is continuous review and revision to any sales, marketing and support approaches; this ensures success throughout the customer journey with Aiden Marketing.
30 Days Time Frame
- Measure Campaign Effectiveness
- Budgeting
- Tracking & Performance
- Marketing Results
- Adapt activities based on performance
- Workplace Collaboration
- Operational Excellence
- Personalization
- Training
How We Gets Work Done
How Aiden Marketing Gets Work Done
The Scrum Model
Aiden Marketing uses agile project management with Scrum to get work done internally. It collapses large projects into more manageable tasks that are accomplished during defined periods called sprints. We manages internal projects on a weekly sprint that runs from Thursday-Thursday. Tasks are put into our backlog on Wednesday and distributed to our team on Thursday. All tasks in that sprint will be completed by the following Thursday or earlier. Larger tasks are broken down into smaller, more manageable subtasks accomplished over several sprints. What this means for you: you will see deliverable results each week.
How We Work
Results-Driven Delivery Model
Our approach provides results while holding everyone accountable. Your team will be assigned an Account manager who will be your single point of contact. Your Account manager works hand-in-hand with our Executive Sales and Marketing Advisor to create a strategy that leverages the voice of your buyer as well as market insights to influence your strategy. During your weekly meetings, we will use a standard process to keep the discussion on track and ensure that all of your questions are addressed. We will review all activities on the dashboard to make certain target deadlines are being hit or adjustments are being made and clearly communicated to all parties.
How Aiden Marketing On-Boards New Clients
How Aiden Marketing On-Boards New Clients
In order to accelerate results, all new accounts follow this process:
Free Digital Marketing Assessment: An analysis of your current marketing and an assessment of how digital marketing can help you reach your business goals. Once it’s been determined that digital marketing is a good fit for your organization, we’ll schedule a one-hour goal setting session call to identify your goals, establish timelines, define tasks, and provide an estimated marketing budget designed to help you achieve your goals. It is during this call that we start discussing how we can help you achieve your goals.
We believe in beginning with a conversation.
Schedule your free advice call now.
How do I get started?
We believe in beginning with a conversation.
Schedule your free advice call now.
