Our Website Design & Development Process
Website design is crucial to your marketing strategy. In fact, if your website is not in your plans for business growth, it is costing you money! Your website is an online hub, providing visitors from all channels with valuable information, credibility, branding, positioning, and persuasive messaging crucial to driving more traffic, leads, and sales.
The Aiden Marketing team lays out a comprehensive blueprint to your website design or redesign, that will help you meet your business goals.
We are more than a traditional web design and development firm. We generate, nurture, develop qualified leads. By engaging customers and prospects Aiden Marketing increases your awareness, credibility, value, demand, and revenue. We make your website work harder, smarter, grab traffic, convert leads and build sales. We’ll show you measurable results.
Here is an overview of the phases of our website development process:
Phase 1: Info Gathering / Needs Assessment
1Send Aiden Marketing Website Intake Form to client
2Completion of Aiden Marketing Website Intake Form by Client
3Review of completed form by Aiden Marketing
4Re-define / Finalize purpose and goals of the website; target audience and buyer personas, along with desired call-to-actions for website visitors
5Send client 3 website layouts to review
6Selection of layout design of choice (will be fully customized)
7Analysis of top competitor websites
8Alignment of website with overall brand identity and marketing plan that’s being established for the company
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Phase 2: Determine Website’s Structure
1Determine sitemap (main topic & sub-topic areas) & navigation scheme
2Determine Website Content & Responsible source
- Text for website pages
- Custom Images
- Video (i.e., embedded from YouTube or Vimeo, or self-hosted)
- Audio
- Photos Gallery
- Documents (whitepages, ebooks, etc.)
- Forms / Landing Pages
- Content feeds (from other websites, for example)
- Social media streams
- Blog articles
- Testimonials
- Widgets / special offerings
3Start creating & designing content and collecting info needed for content from client
Phase 3: Initial Design
1Layout / design / mockup of 3 – 5 pages on AM testbed server
2Keyword Analysis and identification of keywords to be used on client website for search engine optimization
3Continued creation creating & designing of content and collection of info needed for content from client
Phase 4: Design Review & Revisions
1Review of initial site design by client
2Submittal of revisions by client
3Continued creation creating & designing of content and collection of info needed for content from client
4Revisions implemented by Aiden Marketing
5Final search engine optimization (SEO) for pages
Phase 5: Beta Testing & Quality Assurance
1Test how website looks in targeted Web browsers
2Verify all features/functionality operate properly
3Verify forms work and send information to the intended recipient(s)
4Verify internal and external links work
5Verify images are sized properly
6Verify any links to third-party software, such as e-newsletter signup, demo software , etc. work
7Confirm checklist of all placeholder content that needs to be replaced by the final copy
Phase 6: Migration to Live Domain
1Schedule and confirm migration date with client
2Migrate website from AM testbed server to client’s live domain (www.yourcompany.com)
3Perform quality assurance steps again from Phase 5
4Install any analytics tracking codes provided by client (or create & install new Google analytics code on site if needed)
5Submit website’s sitemaps to the search engines (Google, Yahoo, Bing)
6Monitor site for 3 – 4 days for performance
7Provide client or designated party with website administration training (if website design is not part of an inbound marketing service package or if Aiden Marketing is not providing monthly maintenance of the site)
8Send client email with all usernames and passwords affiliated with the new website
