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Generate Leads

As you begin to generate consistent quality traffic to your website, converting website visitors into qualified leads with ongoing lead generation strategy will be your next priority.

Generate leads and fill the funnel

Capture critical information on your visitors in order to engage and fill your sales funnel. Qualified traffic is on your site. Don’t let them leave without getting them to convert! Aiden Marketing will help to implement your generate leads activities, such as the development of attractive premium content, smart landing pages, website visitor identification, as well as smart calls-to-action as outlined in your Inbound Marketing Plan.

 

We generate more leads than traditional paid marketing.

Start leveraging technology, tools and tactics to generate high quality leads.

 

generate-leads-tactics

Website Visitor Identification

Website Visitor Identification is caller-id for your website times ten. Imagine quickly uncovering who is visiting your site, what business they work for, how they arrived, and what pages they’re viewing – down to the iPhone click. So you can start getting return on your website investment, convert more visitors into sales-ready leads, and ultimately close more deals.

With website visitor identification, you can:
Start getting real-time alerts when specific prospects/competitors visit your site, including particular pages and content in real-time information with the visitor’s entire activity history, a sales rep can warmly and relevantly engage with the potential buyer. Arm yourself with actionable insight about what prospects and buyers are interested in, and measure their likelihood of buying with smart lead-scoring. Gain valuable insight that helps sales and marketing deliver the right message at the precise time.

website vistor tracking

caller id for your website

Content Marketing

Content marketing is the high octane fuel for your lead generation engine. Just like a car that is going nowhere fast without gas, your high performance lead generation machine will remain stagnant without content. Whether you are marketing to consumers, businesses or both, content marketing is an essential strategy that must lead the way in your campaign marketing plan. Content must be developed on a consistent basis and published online regularly. The more targeted your marketing campaigns are, the more content is required to convert leads into customers.

Content that genuinely adds value to your target market and leads them through the stages of their buying journey is absolutely critical if your organization desires to produce quality leads. Too few companies have formal content development strategies, relevant content creation topic areas, efficient content origination capabilities, effective content delivery networks, or measurable content performance and tracking systems. We work with you to plan, develop and distribute the right content to your buyers at the right stage of the buying cycle.

content marketing assets

visual content assets

With expertise in copywriting, case studies, webinars, media release creation, our team can help you build a repository of content assets – eBooks, infographics, webinars, video interviews, white papers, tips sheets, ROI calculators, and more that will serve as a magnet for potential customers and search engines.

The Key:  Have the right piece of content for the right person at the right time.

The Impact of Content Marketing

Content marketing costs 62% less than traditional marketing 62%
Percentage of buyers who want different content at each stage of the product research process 77%
Percentage of consumers who find custom content useful 90%
Content creation is ranked as the single most effective SEO technique

Landing Pages

Landing Pages are vital to the success of an inbound marketing campaign. A landing page is where the offer is fulfilled and where the prospect completes a form so that you can begin a conversation with them. Using landing pages for your high value content will convert your visitors into contacts throughout the life of your marketing campaigns. These strategically optimized pages are designed for one thing, and one thing only — to convert website visitors to leads.

It’s additionally important that the landing page be consistent (via visual images and copy) with the call to action button, email, or other content marketing tactics (i.e. social media post, video, etc.) that drive the visitor to the page. This way, it’s completely obvious to the prospect that they are receiving a consistent branded message related to the offer from one company, which helps to make the conversion process from visitor to lead as streamlined and effective as possible.

landing page development

Impact of Landing Pages

Percentage of marketers build a new landing page for each marketing campaign 48%
Percentage of B2B businesses who use landing pages to garner a new sales lead 68%
Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10

Calls-to-Actions

The call-to-action (CTA) is the most important part of any page on your website that is designed with an effort to convince visitors to take the next step or complete a specified action. CTA’s should be placed throughout your website, including at the end of blog posts.  This could mean getting the visitor to download a free e-book or white paper, take advantage of special offer, sign up for an email list, schedule a demo or assessment, purchase a product or service, or complete any request aligned with furthering your business goals.

Calls-to-action tell a visitor what to do next. As it relates to inbound marketing, CTA’s are hyperlinked buttons or text that takes a visitor from the content they are viewing to a landing page where visitor-to-lead conversion process takes place. In addition to landing pages, calls-to-actions can also be used on social media platforms and in emails, videos, and presentations.

website forms cta

CTA Key Metrics to Track

Click-through Rate = the percentage of the people who see you CTA and click on it
Clicks to Submissions = the # of visitors who actually fill out your lead capture form
Views-to-Submission Rate = the number of the people who saw your CTA & filled out the form on your landing page