No, but it certainly helps. By implementing a CRM into your marketing activities, we’re able to better align sales and marketing activities, thus improving the performance of both. An integrated CRM will provide the sales team with lead intelligence, a lead score, and a breakdown of a lead’s activity with the companies marketing efforts. The marketing team will be provided with closed loop data to help better understand the activities and channels that are driving leads and customers as well as the ability to better personalize a lead’s marketing experience. It will also synchronize your contact database on a real-time basis, meaning a single, always up-to-date, sales and marketing database. We prefer Salesforce.com, but we can also help you integrate other CRM’s such as SugarCRM, ZoHo CRM, NetSuite, Microsoft Dynamics, and others.