Client: ROQ Stone Date: April 25, 2016 Category: Brand Identity, Branding, Social Media Management, Content Marketing, Website Redesign, Graphic Design, E-commerce

ROQ Stone

ROQ Stone provides 100% natural personal care products for you and your family.

Beauty / Personal Care

Beauty / Personal Care Product Company Content Marketing Challenges:

1) Need for marketing strategy and implementation to re-ignite brand awareness for their brand that had become stagnant;

2) Desire to increase leads and customer purchases;

3) Lack of a functional e-commerce website as the old website was hosted on Wix.com;

4) Lack of presence in Google search rankings for company’s primary keywords;

5) Lack of resources and time to manage and engage social media audiences;

6) Need for content creation and distribution;

7) Need for a solution to resolve the problem of not having access to customer email addresses for transactions processed through Fulfillment by Amazon (FBA) platform via client’s separate e-store on Amazon.com.

B2C Content Marketing

Branding (Brand Identify & Architecture)
Market Research
Marketing Strategy
Buyer Persona Development
Graphic Design
E-Commerce Website Redesign & Development
Copywriting
SEO
Social Media Marketing & Management
Content Marketing (creation & distribution of custom assets: social media, ebooks, blogs, video)

Content Marketing Strategy for E-Commerce Beauty Product Company

Re-energize brand identity, build brand awareness among the target audience of green buyers online; design a new responsive, e-commerce website with seamless checkout and specific client requirements; and create custom content marketing assets to educate prospects, generate leads, and convert sales.

Content Marketing Results

We created, developed and distributed content to increase brand awareness and engagement for ROQ Stone across multiple digital channels; designed custom, branded custom content marketing assets (i.e. Ebook, video, infographic, and more); and built a visually-appealing, easy-to-navigate, responsive, E-commerce website that delivers a great user experience and converts interactions into transactions — all while maintaining accurate synchronization of inventory and shipping of products between the ROQ Stone website and Fulfillment by Amazon platform as a result of the special application we integrated on the new ROQ Stone website.