Aiden Marketing’s Fast Track Program is an opportunity to know, with full clarity, what your team should do first. This program dissects your digital potential and provides you with a roadmap to meet your goals. Five tactics, intensive digital marketing audit that advises you exactly what to prioritize, and how. The result is a sales and marketing strategy for improving your business immediately.
HOW DOES THE FAST TRACK PROGRAM WORK?
Each week we focus on a specific top-level digital marketing strategy (outlined below) to uncover untapped ideas and practices for improving business outcomes. Our process includes audits, discovery meetings and insights from our experienced staff to help you succeed. At the end of this two to four-week program, you’ll have a concise sales and marketing action plan with content and tactics to use immediately. We can take it from there, or you can do it or take it to someone else. It’s all up to you.
WEEK 1
Website + SEO Audit
We start with a foundational site audit to find technical, architectural and content-related issues your website might have incurred during original design, development and content creation. The goal is to ensure that search engines are finding and indexing your pages so you can be visible in search results for relevant queries. This audit prioritizes SEO recommendations based on urgency, arming you with a strategy for getting more, better qualified organic traffic to your website.
WEEK 2
Customer Journey Audit
Next up is a top-to-bottom customer journey performance review based on what your team is currently creating. We ask you to join us in a discovery call for this part of our marketing planning services. For each stage of your sales funnel, we ask, what are you currently working on. What are the goals, and how confident are you in getting positive results? The result of this stage is a checklist for addressing weak points in your current digital marketing strategy.
WEEK 3
Content Marketing Audit
In this phase, we perform a content marketing audit to evaluate your top digital marketing channels in terms of website traffic and website leads/sales. The rest of the audit is hyper-focused on organic search. We identify content gaps by comparing your keyword profile to that of your closest competitor. In other words, we look for keywords that your competitors are ranking for, but you are not. The content marketing audit is summarized with a content strategy that will effectively close the content gaps identified.
WEEK 4
Paid Media Audit
The paid media audit examines setup and performance of your current active accounts (Google Ads, Bing Ads, social media, and programmatic). We then give best practice recommendations or, if needed, create an entirely new paid media strategy built around industry and product keywords and audience research. The audit will provide you with real-time audience, conversion and budget strategies for your ad campaigns.
WEEK 5
The Plan
We comprehensively review all audits and recommendations with you, then deliver a powerful sales and marketing action plan. This plan prioritizes strategies in a clear-cut hit list, with responsibilities, KPIs and timetable clearly spelled out.
HOW DO I KNOW IF THE FAST TRACK PROGRAM IS THE BEST PLACE TO START?
The Fast Track Program is the best place to start if you can relate to any of the following statements:
- Get on the radar screen of government officials months prior to the contract award as a potential solution
- Influence the RFP writing process by communicating unique capabilities and solutions to procurement officials via website content, blog posts, SEO, social media, and I want to do it right
- Instead of jumping into a long-term commitment with a new agency, I want to know we will work well with each other
HOW MUCH DOES IT COST?
The Fast Track Program costs you nothing $0. There’s absolutely no cost or obligation. We’ve worked hard to develop a program that we believe delivers a ton of value for a reasonable price. Having an digital marketing strategy is the best offense in what continues to be the most competitive business landscape the world has ever seen. While many clients find the digital Fast Track Program as a starting point to a lasting relationship with Aiden Marketing, we understand that trust has to be earned. We also appreciate that priorities shift and that every business has unique needs. If you find for any reason that the program does not deliver what you require, you can inform us you would like to cancel your sessions.
