Changing Turn Community Health Services

A community mental health organization

Client: Changing Turn Community Health Services Date: January 4, 2014 Category: , ,

Changing Turn Community Services

Changing Turn Community Healthcare Services is a licensed community mental health organization that offers an array of services aimed at the management, rehabilitation and well being of children, adolescents, adults and their families.

Website Redesign


Healthcare – Mental Health

Healthcare Provider Website Marketing Challenge

Changing Turn Community Healthcare Services’ old website encompassed several challenges common with business websites. It was a stale, outdated website design that did not accurately portray the company’s professional mental health services. Insufficient content on page, lack of visitor conversion ability, not ranking for their primary keywords, and the website’s lack of optimization for mobile were additional factors that determined the need for a website redesign, along with a need a logo redesign.

Healthcare Lead Generation Website Design

  • Website Redesign & Development
  • Copywriting
  • Graphic Design
  • SEO
  • Brand Identity Development

Healthcare Website Redesign Strategy

Showcase the professional mental health services and care of Changing Turn Community Healthcare Services, establish trust and thought-leadership, and provide relevant content for various audience types who visit the site in order to convert visitors to leads.

Healthcare Website Redesign Results

We built a visually-appealing, easy-to-navigate website with a responsive, mobile-friendly design and educational content that effectively conveyed the professional services, knowledge, and care of Changing Turn Community Healthcare Services to its website viistors.

For this healthcare provider website project, we implemented a focused SEO-strategy on all of the individual mental health services provided and integrated an on-page lead conversion form on each service page to provide an easy and positive user-experience for the various audiences that visit the website (self-referral patients, parents, referring physicians and medical professionals, social workers, etc.). Social media integration, video, infographics, and relevant content resources were also integrated into the site.

From website redesign to present, here are the results:

  • Increased lead generation consistently –  300% + each month
  • Increased Google SERP Rankings: Company now appears on page 1 og Google for all of their mental health service keywords in their target geo-location of Baltimore, MD
  • Increased website traffic by 450%

Website Redesign - Before & After