Healthcare – Mental Health
Their goal is to support the management, rehabilitation, and well-being of children, adolescents, and adults who are facing mental health challenges. We offer services such as Therapeutic Behavioral Services, Psychiatric Rehabilitative Services, Rehabilitative/Therapeutic Mentoring.
Changing Turn Community Healthcare Services is a well-respected organization dedicated to providing comprehensive mental health services to individuals and families in Maryland. Our primary objective is to assist children, adolescents, and adults in managing and improving their mental well-being. Through Therapeutic Behavioral Services, Psychiatric Rehabilitative Services, and Rehabilitative/Therapeutic Mentoring, striving to support individuals facing mental health challenges and promote their rehabilitation.
As a provider of rehabilitative mental health services, our Aiden Marketing team faced the task of aligning our branding with the unique characteristics of the healthcare industry. While we have previously collaborated with healthcare clients, Changing Turn was our first mental health organization client. Our goal was to create a website that accurately represented the professional services offered by Changing Turn, addressing the challenges commonly faced by business websites. These challenges included an outdated design, insufficient content, low visitor conversion rates, poor search engine rankings, and a lack of mobile optimization. Additionally, we recognized the need for a logo redesign to enhance the brand identity of Changing Turn.
To overcome these challenges, we conducted extensive market research and developed buyer personas to gain a deep understanding of the needs and preferences of individuals seeking mental health services from Changing Turn. With this knowledge, we embarked on a website redesign and development project, focusing on copywriting, graphic design, search engine optimization (SEO), and brand identity. Our aim was to create a user-friendly website that effectively communicated the professionalism and expertise of Changing Turn, while also improving its visibility and accessibility to potential clients. Through our comprehensive approach, we aimed to enhance the online presence of Changing Turn and generate meaningful leads for their mental health services.
- Website Redesign & Development
- Copywriting
- Graphic Design
- SEO
- Brand Identity Development
1. The strategy for redesigning the healthcare website focused on highlighting the professional mental health services and care provided by Changing Turn Community Healthcare Services, aiming to build trust, establish thought leadership, and offer relevant content to diverse site visitors to drive lead conversions.
2. In addition to these objectives, emphasis was placed on ensuring that the new website and blog boasted an attractive visual design to enhance user experience.
3. Aiden Marketing’s team successfully executed the transformation of the website and logo redesign, meeting the owner’s expectations.
4. The revamped website for Changing Turn Community Healthcare Services (www.changingturn.org) was officially launched on January 4, 2014, marking a significant milestone in the organization’s online presence.
