Changing Turn Community Healthcare Services is a reputable community mental health organization that is licensed to provide a wide range of services for individuals and families in Maryland.
Healthcare – Mental Health
Their goal is to support the management, rehabilitation, and well-being of children, adolescents, and adults who are facing mental health challenges. We offer services such as Therapeutic Behavioral Services, Psychiatric Rehabilitative Services, Rehabilitative/Therapeutic Mentoring.
As a provider of rehabilitative mental health services, our Aiden Marketing team encountered the task of aligning our branding with the unique aspects of the healthcare industry. While we have worked with other healthcare clients in the past, Changing Turn was our first mental health organization client.
Healthcare Provider Website Marketing Challenge
Changing Turn Community Healthcare Services’ old website encompassed several challenges common with business websites. It was a stale, outdated website design that did not accurately portray the company’s professional mental health services. Insufficient content on page, lack of visitor conversion ability, not ranking for their primary keywords, and the website’s lack of optimization for mobile were additional factors that determined the need for a website redesign, along with a need a logo redesign.
Healthcare Lead Generation Website Design
- Website Redesign & Development
- Graphic Design
- Brand Identity Development
To address this challenge, we conducted extensive market research and developed buyer personas to understand the needs and preferences of individuals seeking mental health services from Changing Turn.
Healthcare Website Redesign Strategy
Showcase the professional mental health services and care of Changing Turn Community Healthcare Services, establish trust and thought-leadership, and provide relevant content for various audience types who visit the site in order to convert visitors to leads. Additionally, we ensured that the new website and blog would have an appealing visual design. With these efforts, our team at Aiden Marketing successfully transformed the website and redesigned the logo, much to the satisfaction of the owner. The new website for Changing Turn Community Healthcare Services (www.changingturn.org) was launched on January 4, 2014.
Healthcare Website Redesign Results
The healthcare website redesign yielded impressive results, as we successfully created an aesthetically pleasing and user-friendly platform. With a responsive design and informative content, we effectively showcased the expertise and compassion of Changing Turn Community Healthcare Services to its online visitors.
Our approach for this healthcare provider website project involved implementing a targeted SEO strategy for each mental health service offered. Additionally, we integrated an on-page lead conversion form on every service page, ensuring a seamless and positive user experience for various audiences such as self-referral patients, parents, referring physicians, medical professionals, and social workers. Furthermore, we incorporated social media integration, videos, infographics, and relevant content resources into the website.
Since the website redesign, we have witnessed remarkable outcomes:
- Consistently achieved a significant increase in lead generation, surpassing 300% each month.
- Notably improved Google SERP rankings, with the company now appearing on the first page for all mental health service keywords in their targeted location of Baltimore, MD.
- Experienced a substantial surge in website traffic, with a remarkable growth of 450%.