Are you wondering how you can turn your Facebook fans and Twitter followers of your business’ social media communities into prospects? Interested in ways to leverage social media marketing to generate sales of your products and/or services?
Over the next few days, our Aiden Marketing team will be sharing social media marketing tips and advance strategies on how to effectively convert fans & followers into customers:
Tip #1: Social Media & Your Sales Funnel
If you compare social media marketing with traditional sales, in essence social media adds three levels that extend your businesses sales funnel to provide more opportunities for conversion. You’ll need to access your current sales funnel process, and determine where social media fits into the funnel. Ask yourself what type of content (pictures, blogs, videos, E-books, whitepapers, links to resources, etc.) and what type of messaging is best to share with your online communities for the Exposure, Influence, and Engagement social media levels of the sales funnel? Also, be sure to carefully determine what platform(s) your target audience utilizes most and make a concerted effort to have your business actively participating in conversations on those social media platforms. Depending on your type of business, you may need a different sales strategy for different social media marketing platforms (i.e. Facebook, Twitter, LinkedIn, Google+, and YouTube).
Not sure where to start in integrating social media marketing into your sales process? Don’t have the time to effectively manage your business’ social media marketing presence? Want to reduce your marketing expenses and produce greater return on investment (ROI) by leveraging social media? — Contact our Aiden Marketing team today via email firstname.lastname@example.org OR take advantage of our free, comprehensive Social Media Audit for your business by clicking HERE. A member of our team will explain how our value-packed social media marketing and management packages will help stimulate growth for your business. We service clients in the Baltimore-Washington, DC metropolitan area and nationwide. *BONUS: Be sure to take advantage of our FREE 2013 Content Marketing Playbook below.
Learn How to Develop Your Content Marketing Strategy – DOWNLOAD FREE Whitepaper Today!