The Social Media Secret Weapon: LINKEDIN

Don’t Passover or Ignore LinkedIn

While Facebook & Twitter may be the first social media platforms that roll off the tongues of people, don’t ignore the power of  LinkedIn.  Not just to have a profile on LinkedIn, but you need to actively engage and leverage the LinkedIn network.  If you want to communicate to a B2B audience,   business professionals, leaders, and executives,  then engaging in LinkedIn should be your first social media of choice to do so.  Not sure where to start in regards to LinkedIn, then download our FREE LinkedIN Strategies E-Book today!

So What are the Engagement Levels  of LinkedIn?

Facebook and Twitter have very high engagement levels, but LinkedIn’s focus on the business community provides it with some serious online networking power:

  • 47.6% of users use LinkedIn 0-2 hours per week
  • 26% use it from 3 to 4 hours a week
  • 12.2 % use it for 5-6 hours per week (that is nearly 1,400 minutes per month)

What are the Top 3 Favorite Features of LinkedIn?

There are hundreds of thousands of “Groups” on the LinkedIn — you will find interests and topics on any business subject imaginable.

  1. Groups – 79.6%
  2. People searching – 70.6%
  3. People  you may know – 66.8%

How does LinkedIn Help?

LinkedIn is a great online network community that can help you with a range of tasks.

  • 76.9% of users say LinkedIn helped them research people and companies
  • 68.8% said that it helped reconnect with past business associates
  • 49.7% said it was good for building new network relationships with individuals who may influence potential customers

If you are a business owner who is participating in social media online, then be sure to have the social media secret weapon, LinkedIn, in your arsenal and maximize it to it’s full potential.  Already Have a LinkedIn profile, but need some social media training on how to configuring your profile to get found by potential customers, how to position yourself as a trusted resource / subject matter expert,  or how to effectively network online via the LinkedIn platform? Then contact our team at Aiden Marketing via to obtain pricing for individual training, or a training class for your business’ employees or members of your organization.


Aiden Marketing is a premier, full-service marketing agency built to stimulate business growth. We create, design and promote brands and their assets using creative innovation strategies to build brand equity and to foster positive growth results.  We offer emerging inbound marketing, social media marketing, and content marketing solutions that communicate messages effectively, spark engaging conversations with consumers, and generate sales growth for our clients in a multicultural society, with a focus on being the best in terms of value, customer service, employee talent and corporate leadership.  Visit us at www.aidenmarketing.comto take your business to the next level!


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