Implement marketing automation to nurture leads through your funnel, shorten your sales cycle, and increase your sales opportunities.
Once we’ve converted qualified leads from all levels of the buying cycle, it’s critical that they are managed correctly. Well executed marketing automation will simplify the process. A sales and marketing alignment strategy will ensure a more targeted approach.
The result? More personalized marketing, improved communications, shortened sales cycles, happier sales people, better customer retention, increased repeat customers, and increased sales revenue — all of which are important to the CEO of the company who will be happy will be pleased with these results.
Marketing automation integrates email marketing, web analytics, landing page creation, social media, and other marketing channels for an all in one view of your lead engagement. Start demonstrating marketing’s impact on the top and bottom line for your organization.
Demand generation encompasses all marketing efforts that create awareness about your service/product, company and industry. Which includes both of inbound and outbound marketing. The goal is to create interest brand awareness, positioning. and influence.
Unlike old-school tactics that throw any lead over the wall to sales, demand generation involves:
- Qualifying and segmenting prospects.
- Nurturing a sustainable fountain of qualified leads that want to engage with sales.
- Aligning marketing with sales.
- Measuring and refining the results over time.
Aiden Marketing provides demand generation implementation services for our strategy clients, including (but not limited to):
- Content Marketing
- Blog Marketing
- Social Media
- Event Management
- Email Marketing
- Nurture Programs
- Search Engine Marketing
- Search Engine Optimization
- Display Advertising
- Event Management
Our Marketing automation solution helps you focus on your customers, understand which marketing programs are working (or not), and accelerate buyers through your sales funnel, shorten your sales cycle, and increase your sales opportunities, with far less effort and at much lower costs.
Now we are generating leads from all over the buying cycle. This is were a well managed and executed marketing automation strategy will make life easier for marketing, sales, and sales support. By aligning sales and marketing you’re cutting through the clutter. A more personalized targeted buyer centric approach, increases departmental communications and that’s a sales person dream.
The Impact of Marketing Automation
A structured lead nurturing campaign is essential to help develop a longer-term relationship with a lead, as the vast majority of people who come to your website and download a piece of content are not instantly ready to become customers.
A series of sequential emails with more targeted and relevant content can build trust with the prospect and further qualify them in the process.
The inbound marketing software solution that we offer includes an automated lead nurture program that helps to nurture a lead until they are sales ready. Each action the lead makes on the emails they receive (open vs. click this link vs. click that link, etc.) can prompt the lead nurture program to the next action.
Email and auto-responder are additional marketing automation functions, included in our inbound marketing software, that gives you the option to send relevant, topic-specific content to a lead after a landing page or other form submission.
Our Aiden Marketing team can help you map out a lead nurturing process, test your campaign, implement your campaign, measure the results and optimize your program as needed.
Impact of Lead Nurturing