As a marketer, it is the up-most importance to know your target audience better than your competition. To grow your business, you must acquire and retain your best customers. Do you know who and what types of customers (and prospects) would be the ideal, best customer for your business? Below are 3 tips on acquiring and keeping your best customers.
#1: Create A Profile of Your Best Customer
To know your target audience better than your competition, it’s critical that create a profile of your ideal, best type of customer. Here are some questions that you should ask yourself in creating your customer profile: What type of person buys your product or service most frequently? What motivates them to strongly desire your service or product? What is the job title / responsibilities of your ideal, best customers? If you offer a B2C (business-to-consumer) product, where do your best customers live — within a certain mile radius, mostly in a specific zip code or state? How old are they? How much money do they earn? What other factors make them a likely customer? Where are they most likely to look for your product or service or how would they possibly hear about it? Who might they ask for a referral when looking for a product / service that you offer? If they are pleased with your product or service, would they be open to providing you with a positive review or testimonial? Would they freely refer business to you?
#2 Give your customers what they really want
The truth is that customers aren’t truly motivated by the services your business offers — customers want the solution to a problem they have or the benefit your service provides. For example, a roofing company’s customers aren’t really interested in roofing – they want a leaky roof fixed. A website developer’s customers don’t want a database or design – they want a website that will make their business look good on-line, get found in search engines, and help them get new leads and customers. If you need help determining why your customers are really buying your product or service, just simply ask them. Analyze their purchasing behavior, interests, and needs. This information will help you to understand who you should be targeting, and will make it easier for you to be able to connect with your ideal target audience.
#3 Establish A Social Media Presence That Reflects Your Brand
As a company and as individuals representing your company’s brand, personal interaction with your prospects and customers in the social media arena is a key to success. Therefore, it’s very important that your social media presence reflect your company values and brand; not just on your Facebook business page or your company’s Twitter account, but in every contact that you or individuals representing your company have on all social media channels. It would be beneficial to train each person on your social media team on what the expectations of your company’s overall on-line voice will be and on social media etiquette. This does not mean that all of your company’s social media conversations should be vanilla. In fact, in most cases, it’s actually advisable to insert a good amount of personality into your posts. However, it’s important that your brand messaging be consistent, even as you integrate personality into your social media postings, in order for your campaigns to remain effective.
In summary, trying to market to everyone is a waste of your time, money, and energy, and as a marketer, your tank is probably already running on fumes as your plate is running over with various campaigns, projects, tasks, and creative ideas. Additionally, including everyone in your marketing message could easily alienate those buyers who really want your product or service. Take the pressure off yourself and get results from your marketing efforts (offline and online via social media marketing) by focusing on the specific problems your product or service solves or the benefits it provides that compels customers to buy from you.
There are many ways to implement inbound marketing and social media marketing strategies into your company’s overall marketing efforts to help save you time and get more leads and customers — which is what you want at the end of the day. If you are interested in getting a FREE 1-Hour Marketing Strategy Consultation for the company that you for or the business that you own, please click on the image below to take advantage of this special offer that is available for a LIMITED TIME.