Content Marketing Impacts Search Engine Rankings
The buzz about the term content marketing is increasing everywhere online everyday and in meetings held by marketers in businesses seeking revenue growth. Many CEOs, CMOs and independent marketing consultants know what content marketing is and how it could help them to achieve their business goals; however, they struggle with developing a content marketing strategy and creating various forms of content and distributing it. Additionally, many people don’t understand the importance of content marketing and how content marketing impacts search engine rankings.
We discovered a great infographic from Quick Sprout’s Neil Patel (who is also the co-founder of Kissmetrics) that we are sure that you will find very insightful into why content marketing is a critical component that you must have and do well to achieve digital marketing success and your business growth goals.
Here are some key highlights on how content marketing impacts search engine rankings:
- 90% of consumers find detailed content useful
- Content rich websites generate 97% more links
- The average page that ranks on the first page of Google has between 2032 words to 2949 words
- Long tail keyword searches are up 68% & the easiest way to rank for long tail keywords is through content marketing
Has implementing a content marketing strategy helped your website’s search engine rankings? If so, please share how (the pre & post impact) by leaving us a comment below. If you still trying to figure out how to get started with a content marketing strategy or are looking for content marketing keys to improve the performance of your content, then we have the answers.