What is Graphic Design?
Graphic design is the art of expressing ideas into visual and textual content. The use of pictures, text and graphic forms can effectively communicate practically any message one can conceive. What’s important is the experience. Why? Graphic design is virtually a part of every facet of our lives. The packaging of your favorite soap, every sign above a business, restaurant menus, business cards, road signs, etc., the representation and message is conveyed through graphic design. These graphic messages have to give the potential customer a “good experience” in order to “appeal” to them and assist their purchasing decision to sway in your favor.
We use our in-house graphic design resources to directly infuse the personality of your business into its products or services, ensuring brand recognition and long-term success. Here at Aiden Marketing we take great pride in helping our clients to define the visual metaphors that articulate the promise of their brand. Take pride in your business by partnering with us and have your brand represented in the best possible light.
How Can Graphic Design Help My Business?
We emphatically go into every project with the intention to deliver real value and reliable results that inherently further your business objectives. Much of today’s marketing focuses primarily on the digital space. Business websites, social media, blogging and mobile apps all require the attention of good graphic design. That’s not to say television, posters and event flyers require any less attention. We are in the middle of a Digital Revolution and he who has the best looking roads in and around the information super highway become the roads well traveled. So the question then becomes whether you want to be a path that gets skimmed over like everybody else, or a major road with miles of content that engages prospects through every step of their buying journey?
Branding
Corporate identity generally refers to items that reinforce your company’s image and brand, which range from business cards to the design of your logo, your letterhead, envelopes, and other company stationery. Consistency in your marketing collateral is an important element in building a recognizable brand for your business.
Commerce
First impressions are everything. A beautifully laid out catalog will always make your business more inviting and strengthen the brand. A brochure is like the equivalent of your website’s “about us” page. Strategic design can get the message across and ensure that your target audience is nothing less than impressed.
Online Assets
We are well versed in the development of interactive media to support your business online. We address your marketing objectives by examining your target audience and create the necessary assets for online growth. We can design your site, blogs, email blasts, e-Books, infographics and social media campaigns.
Why Is Graphic Design So Important?
Graphic design is important because it can help to communicate an idea effectively and efficiently. When markets become saturated and competitive it can help compete for attention. It can help establish identity and influence perception. It is also important to note, that it is so interwoven in society, it can help change people’s lives, their ideas, and habits.
Thoughtful design can amplify your brand’s promise and become planted in the thoughts and consideration of your clients. At Aiden Marketing we have the experience to create designs that foster customer engagement and drive revenue performance.
Need Graphic Design?
We can help customize your identity and effectively deliver the message your company wants to communicate.
Graphic Solutions for Businesses
CONTENT DESIGN
For businesses that understand the value of
Infographics, E-Books, and Whitepapers
The Challenge
The number one challenge most businesses face today is the creation of compelling content. Well designed content has turned traditional posting and blogging into captivating visual experiences. While style doesn’t directly generate sales, it would be unwise to overlook design’s ROI, since it keeps your brand relevant and attracts attention—two battleships you must have in today’s media ocean.
Infographics
Information graphics or “infographics” are graphic visual representations of information, data or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
E-Books
An electronic book (e-book) is a book-publication in digital form, consisting of text, images, or both, readable on computers or other electronic devices. A great marketing tool for prospects to educate themselves about your product or service when offline.
White Papers
A white paper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.
Business Blogging
A blog (a truncation of the expression weblog) is a discussion or shareable information published on the web consisting of discrete entries (“posts”) which typically expresses the views and thought leadership of an individual or a group on any given topic.
Graphic Design Consultation
Start To Identify And Define Your Brand
With The Message Your Customers Need You To Communicate
