Here are 6 reasons why social media marketing is essential for your business to gain new leads and convert them into customers.
1. Brings Your Brand To Life With A Human Appeal
Say goodbye to plain traditional marketing copy and roll out the carpet to interactive, two-way online communication that provides you the opportunity to build relationships with your online community of customers and prospects one keystroke at a time.
2. Builds Your Company’s Credibility with Social Proof
Where is the first place that most people go to find out more information about a company? We all know that the hard copy physical yellow pages is obsolete. Today, people go online to the web via their mobile phones, tablets, laptops, and PCs to get a peek at what your company has to offer and what others have to say about your products and services before they make a purchase. Having an active social media presence, that offers compelling content and fosters participation and engagement among your social community, helps to reassure prospective and current customers that your business is reputable and trustworthy.
3. Expands Your Sphere of Influence
Your sphere of influence is the people in and around your company’s brand that you interact with online. Leverage social media to build relationships with key people of influence in your industry – “listen”, monitor, and learn how they engage their target audience and then start engaging with the influencers. Social media provides you the ability to expand your network exponentially in the most time effective manner that you could never do in waiting for traditional face-to-face opportunities to meet people. By expanding your network to include relationships with key influencers in your industry online, it will help to build your credibility online because your conversations with the influencers via social media will be seen by other people.
4. Your Competition Is Using It
If you are not leveraging social media or think it’s not important, then you are so far behind in the game because your competitors are using social media marketing strategies to garner more online market share. Don’t believe us? Just go to Google and do a online search for competitor’s name, then go to their website to see their social media platform buttons / social sharing integration. Next, go to Facebook, Twitter, LinkedIn, Google Plus, Yelp, Foursquare, or Pinterest channels and type in your competitors’ names or your industry and you’ll see your competition has a strong social media presence. Why? Because social network marketing works and helps drive web traffic to your website and builds brand awareness and brand loyalty when done right.
5. Your Target Audience Is Using It
Want to reach more people who are looking for your product or service? Well, the best thing you can do is to be where your target audience is and your target market audience is actively participating in social media online communities. There are millions of people engaged on social media sites every day, and social media marketing participation allows you to effectively get your message in front on them, and have conversations with potential prospects and customers in ways that traditional marketing tactics like TV and radio could never do for your business. What would it mean to your business if you could get 10, 15 or 20 new customers? Then, you need to bait your hook with socially engaging content and start fishing where the catch is plentiful and that is in the social media stream.
6. Social Media Sharing Counts In Google Ranking
The internet is essentially a web of many layers or paths to a single point – your website which serves as your hub. When people on social media platforms interact with or refer to your content (blog articles, videos, pictures, webinars, special offers, contests, etc.) or your website, the search engines pay attention and use this information as a factor to provide better search engine placement for your content marketing efforts. The more paths (i.e. links) you have pointing back to your online hub, the more authoritative your website visibility becomes — thus, increasing your company’s ranking in Google search results pages.
Not sure where to start with your inbound marketing strategy? Contact our Aiden Marketing team at firstname.lastname@example.org — Additionally, we’d like to offer you a FREE copy of our 2013 Content Marketing Strategy Playbook.
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